With today’s launch of the BC Ale Trail, tourists and craft beer enthusiasts have a new definitive guide to exploring B.C.’s craft beer scene and local sightseeing attractions.
With the booming growth of craft breweries in B.C. – going from 54 breweries in 2010 to more than 125 today and more on the horizon – British Columbia is continuing to grow its reputation as the craft beer capital of Canada. Together, these breweries produce more than 40 different types of beer each day in every part of the province. The BC Ale Trail is an interactive website with detailed itineraries that include maps, restaurant and lodging, unexpected sites, and a variety of craft beer suggestions that encourages beer lovers locally and from afar to continue to explore craft beer in B.C.
The ale trail is based on the bestselling book, Craft Beer Revolution: The Insider’s Guide to B.C. Breweries. The project was spearheaded by the BC Craft Brewers Guild and supported by a $70,000 investment from the Province through Destination BC. The ale trail was also developed with the collaboration of seven of B.C’s destination marketing organizations, each in areas with a unique scenic and brewing landscape: Comox Valley, Kootenay Rockies, Nanaimo, Port Moody, Sunshine Coast, Victoria and Whistler. The BC Ale Trail targets tourists from the Pacific Northwest and within Canada, encouraging them to come to B.C. to explore the province’s bourgeoning craft beer industry and enjoy B.C.’s natural wilderness, activities and urban experiences.
To plan your trip on the BC Ale Trail: www.bcaletrail.ca